Visual Identity
includes logo and more and where the logo is the main component in it, it consists of the logo after overlapping with the group of fonts, colors, shapes and other visual components, this is known as the visual identity that appears in the prints and seals, uniforms and personal cards and others.
In designing business identities, we always maintain the spirit of design and excellence for customers with new and creative ideas.
The concept of corporate identity was originally coined by American advertising consultants in the 1970s. At its core is the idea that a clear identity helps to make a company unique, which in turn helps to achieve the company's goals.
Corporate identity shapes both the internal and external image of the company. The development of a company's style and personality should be strategically planned to match and align with the company's mission statement.
The goal is to ensure a consistent image of the company to the public and to employees. Therefore, all corporate activities must be coordinated and aligned with this corporate ideal. This includes the visual identity, the behavior of the organization and the corporate communication. However, consistently adhering to a corporate identity can often be a major challenge for companies. Coca-Cola and BMW are two examples of a successfully implemented corporate identity strategy.
